"The partners at the Creative Nexus took us from an idea to something remarkable. Naming, identity, marketing materials, trade show booth and video - they handled it all, and made it easy for us."
— Robert Sanchez
President, Hydro(Gen) Innovations
What we did for Hydro(Gen):
Project leader
– David Brzozowski, BlueSpark Studios
Company and product naming
– Neology
Logo and company identity design
– BlueSpark Studios
Corporate/product messaging development
– Neology
Web site design, writing and development
– BlueSpark Studios, Neology
Brochure design and writing
– BlueSpark Studios, Neology
3D design
– BlueSpark Studios
Video script writing, design, music
– BlueSpark Studios, Confidence Head, Neology & Scura Cittá
Booth design and trade show management
– BlueSpark Studios, Neology
Case Study: Hydro(Gen) Innovations
The Challenge:
Robert Sanchez, a fire safety professional, developed a portable water filtration system that can filter water from commercial building sprinkler systems before it is dumped with all of its contaminants into storm drains.
When the company first started, it had no brand identity and no corporate or product messaging. It didn’t even have a name! That is when Robert Sanchez turned to The Creative Nexus.
The Solution:
With interested partners knocking on his door and a major tradeshow looming, Robert needed help quickly.
The experienced partners at The Creative Nexus worked with Robert to devise a plan for branding the new company and product, and for giving him the tools he’d need to “sell” his idea.
Given The Creative Nexus’ flexible structure, Robert was able to pick those items he needed most, based on priority and budget. While the entire Creative Nexus team was at his disposal, he worked most closely with David Brzozowski at BlueSpark Studios. Dealing directly with David kept the process smooth and communication efficient.
The Result:
In four months, The Creative Nexus cost-effectively transformed Robert’s idea into an impressive “company” whose branding and marketing materials were instrumental in convincing partners, government agencies and charities of his product’s distinct benefits and value.
For more information, visit www.innovateh2o.com or contact The Creative Nexus today.