“I had the pleasure of working with Eric Schumacher at Image Metrics. He brought great value, experienced leadership and many creative ideas to our business. His execution of our marketing campaigns from concept to completion, his management of media relations and his crafting of sales and marketing messages consistently drove leads into our pipeline and placed us in a position to succeed.”
— Gordon Bellamy
Senior Sales Executive, Image Metrics
What we did for Image Metrics:
Project leader
– Eric Schumacher, Neology
Marketing strategy development
– Neology
Corporate/product messaging development
– Neology
Print/online ad design and writing
– BlueSpark Studios, Neology
PR management
– Bender Helper Impact, Neology
Web site design, writing and development
– BlueSpark Studios, Neology
Brochure design and writing
– BlueSpark Studios, Neology
Video script writing, design, music
– BlueSpark Studios, Confidence Head, Neology
Booth design and trades
– BlueSpark Studios, Neology
Case Study: Image Metrics
The Challenge:
Image Metrics is a facial animation company that originally came to Neology for help with its marketing. While they had been in business for over five years, they had very little visibility in the games market, no marketing strategy and almost no brand identity.
The Solution:
When Neology came on board, its first step was to conduct a survey to see how many people knew of Image Metrics. Using the results of that survey as its guide, Neology developed and implemented a 12-month marketing plan to help Image Metrics gain more visibility among prospective clients.
The plan called for an integrated marketing approach that combined message development, media management, advertising, tradeshow management, creative design, video production, viral techniques and more. Except for PR, which was handled by Bender Helper Impact, Neology, Bluespark Studios and Confidence Head provided most of the marketing strategy, management, creation and implementation.
The Result:
In 12 months, Image Metrics went from relative obscurity to notoriety. Over 1 million people on YouTube viewed its facial animation videos. Its PR exposure increased by over 400%, and the company received a personal thank you for the traffic it generated for the Times of London. The company attended over 12 tradeshows in one year, and lead acquisition increased more than four fold.
If your company is just beginning to think about its marketing efforts, we’d love to talk. Contact us today.